Kudos! The designer who came up with this.
I don’t think tricking the user to click the ad gives the advertiser his money’s worth.
The advertisers would be paying Google either for the clicks or the impressions. PPC or PPI.
If its impressions, the advertiser in this case, Lynda is surely getting value, i couldn’t ignore it at that location. I’m sure it would be the case for many.
But if you are paying for the click, then you are just wasting the money. I might even click it thinking its a mail. But, i’m not going to give you business.
What do the readers think ?