Design Stories

Ola Stories

It has been the same for years of taking a taxi in different cities in India and ending up with a friendly chat and sometimes great stories.

Recent stories have been about ‘Ola’ and ‘taxiforsure’

Ola is killing businesses, I no longer book through my old favorites in chennai – fasttrack, friends taxi. Ola seems to be doing everything right.
It would be a great case study for anyone trying to come late in an established industry and making a huge impact.

Last week i visited Chennai and used Ola 3 times.

  1. Booked a Cab for someone who had to hurry to the airport and they were very happy with cab coming in 10 mins.- 4 May 2015

  2. Driver from Madhurai – 5 May 2015

It’s been a week since I moved from Madhurai; a friend from Chennai suggested it to me. Got a free phone and app. On peak times i get around INR 100 on every ride from Ola.
Ola charges 12% on every ride.

Kandanchavadi – > NGO colony = INR 140 – I have paid 180 – 200, 3 years back.
He wants to use OLA app for the directions and said he will get a GPS device for

  1. Driver from Dubai – 5 May 2015

I make more than what i made in Dubai; Sunday’s off.

Ford Figo. NGO Colony – > Airport – Paid through Ola money. I didn’t book the cab, my brother did.

Ola is making everyone happy, with their driver incentives such as INR 100 per trip for peak hours. The loyalty factor would help Ola in the long run even when the rates get increased due to pressure from competitors

Design notes

Change is inevitable; Products/Brands that evolve are here to stay!!

[still editing; if i wait for it to be perfect; it will never be ready to be a post!! And these are just my random notes about random things]

There are many great products this world has seen from the yester years, that has lost the battle to apple/android mostly because, they didn’t adapt to the changing world;

Reading ‘Made in Japan’ made me go back to an era where SONY was there at the top. Walkman

What happened to them?
The early walkman’s used Sony’s proprietary ATRAC format, and didn’t adapt MP3. It didn’t support the ubiquitous MP3 codec in their early players and made their users to convert their MP3 music collection to ATRAC3 for use on their Walkman.

In comes iPod, supporting mp3 out of the box, with itunes software.

Don’t frustrate your users is the lesson; adapt quickly; Samsung seems to be doing it well. Product have to adapt really quickly to the changes in the system they inhabit, if you don’t change you dont’ survive, evolution kicks you out

Nokia E series and managing contacts
It was a pain to transfer contacts from one phone to another in the early phones, .nbu format and pc suite did help a bit. then there was nokia transfer between nokia phones. Then there was ovi sync. Each one was better than previous, but what does android do, syncs your contact with your google account and you never lose them

But this is not the only reason, they didn’t give up symbian and continued it till the end;

Why didn’t Nokia join the Android consortium started in 2007, which Samsung and Motorola joined at the very start?