Categories
Design Mobile Web

Google search – be mobile friendly

Google search changes favour mobile http://www.bbc.co.uk/news/technology-32380223

All the more for small businesses to not put off the website revamp and go mobile friendly.

For starters, if you decide to q uickly revamp. WordPress would be a beat way forward with plenty of mobile friendly themes on the market. Theme forest and creativemarket are great places to start your research.

I have found them to be best way yo kick start a web project.

Posted from WordPress for Android

Categories
Design Mobile Web

Will Whatsapp be the only messenger now?

It’s hard to say. As of today, you need to have the WhatsApp on you mobile phone connected to internet to use the Web app. It means, the web app is paired with the phone app and is not a standalone, yet.

How to make it work?

You have now paired WhatsApp on your phone with the WhatsApp web client.

  1. Open https://web.whatsapp.com in your Google Chrome browser.
  2. Update you mobile app
  3. On you mobile, Menu -> WhatsApp Web, You will see a QR code — scan the code inside of WhatsApp, and you’re good to go.

I gave it a shot today and it looks promising; Very clean interface.
There are many advantages of an web app over an desktop app

  • No installation
  • Less Distractive – its going to get buried under the tabs and you won’t even realize its there (this can change in time)

He is what my brother had to say about it.
“Don’t have to use hangouts from here on!”
Does many share his views?
WhatsApp_wp
Will WhatsApp have a standalone web app? What is the need to connect it to pair it to the mobile?

Categories
Design Social Media Web

Twitter – Feeding the modern News

Disclaimer:
I’m no expert in this new found domain where many claim expertise. From 4 member team promising to get you 10,000 followers, Small agencies working on strategies and presentations to show your impact and popular and large agencies handling the entire social media campaigns for large clients and political parties.

As credentials, I got my @firstname as the twitter handle in the early days.
Did use seesmic desktop and its likes to handle multiple handles for work to promote our offerings, later to realize you have to be on it for 24/7 to make anything happen real.

ACTION ON GROUND + TWITTER IS POWERFUL – As a mantra, if you don’t have anything real happening twitter would just be a waste of time, for many

Twitter (Founded, March 2006) has been around for long for long now and its real value and potential has been tapped by mostly already popular brands, business and personal.

The 2014 Elections in India is likely to the be first one where the powerful of social media was tapped by the parties and its popular leaders. I DON’T AGREE

All the tweets were always consumed by the news hungry media houses echoing the voice of the tweeter. In many cases, these are organized tweets just like the press conference. We have seen many tweets stiring controversies in the past and have been hot news for a few days before the media decided that it has juiced the 140 characters enough.

Lalu Prasad Yadav’s First tweet in Economic Times – Pg 9 May 2014
[Image 1]
Lalu's First Tweet

18 May 2014 – Who follows Modi on Twitter [in the last page of ET sunday magazine]
It followers could shed light in who is going to win, then Modi definitely had more followers than Rahul Gandhi and Arivind Kejriwal.
Modi's-followers

SOME TRENDS TO WATCH
ENGAGE YOUR USERS – It’s more than just hashtag
BBC’s live shows consume the voices of people in twitter and their facebook page and give some of its users a voice. Twitter has been a POLITICAL TOOL and a CALL FOR HELP seen in Egyptian riots in 2011 and has given voice to millions in the real world letting the world know what the real state is.

HAVE YOUR OWN HASHTAG. It helps in your analysis. To what good, i really don’t know when it comes to elections.
On the big day, 16 May, ET Now had their top news anchors covering the analytics of #elections2014
NDTV has its own hashtag #IndiaDecides2014
AAP had #AlwaysWithAAP

THE ANALYTICS
With twitter in mainstream politics and business; the numbers become really important and an individual can spend $49.00/month to track 2 Hashtags and export data for further digging https://analytics.hashtags.org/
https://cartodb.com/

Followers of AirAisa (I’m one of them) wait for their single tweet of sale when they launch the first flights in India. That is the power of real + tweet.

Twitter, its analytics is powerful only when the business, brand or personal has a real life event surrounding its tweet. Sharing is Caring, but mere retweeting, sharing useful links don’t work in the long run.

Categories
Design Web

Adtile Motion Ads – Beautiful as a concept!!

For someone who uses Adblock plus to stay away from the annoying ads of the web; this is quite appealing. Why? it would let me do something(very similar to the ads that begin after your hit the target 3 times in a row on web) and the element of instant gratification comes into picture.

I still don’t know if companies have started using the SDK of Adtile to sell their services and products. I see Nike has something like up here;

Flipboard
Are flipboard ads obtrusive? I don’t think, it looks the way ads used to appear on the old age magazines; right in the middle of great articles and the ads are well designed and i’m used to flipping over the next page to continue reading. But i find most of the web ads annoying especially the one on the news websites.

In Aug 2009, thehindu.com, was redesigned by Mario Garcia Jr., of Garcia Media, Tampa. Florida, USA; For sometime, it was a pleasant experience visiting the site. But soon the started putting the first ad right the moment you step into the site (mostly real estate – contextual? locale? yes). Not a great way to greet your visitor.

Online ads have evolved over the years – with yahoo leading the multimedia web ads in the starting years; google focusing on contextual text ads (mining into your search keywords and emails). Mobile ads industry is growing and its future and success would depend upon the personal experience it has to offer than its positioning on the page.
Adtile has truly showed one of the best ways it can be done on mobile – we will surely see more in the future ?

Categories
Design Experience User Interace users Web

Tricking Gmail Users to click the ads

Google Ads in Gmail
Google Ads in Gmail

Kudos! The designer who came up with this.

I don’t think tricking the user to click the ad gives the advertiser his money’s worth.

Why?

The advertisers would be paying Google either for the clicks or the impressions. PPC or PPI.

If its impressions, the advertiser in this case, Lynda is surely getting value, i couldn’t ignore it at that location. I’m sure it would be the case for many.

But if you are paying for the click, then you are just wasting the money. I might even click it thinking its a mail. But, i’m not going to give you business.

What do the readers think ?

Categories
Design Web

One Terabyte in Flickr ?

All new flickr
All new flickr

Some Quick thoughts around what this could mean in the future?
1. Will it try to become another social media site around photos? If it does, it will die.
2. Flickr groups are better than fb fan pages. Will it make the groups better.
3. Ads on the side – Trying to remember if flickr had ads before. But i do see a bigger ad on the right top. More ads in future?
4. Backup of original photos (free now). I wouldn’t worry about the good clicks from the yester years saved on my external hard disk anymore!